Course description
Theoretical part
This course deals with the concept of ADVERTISING. It provides students with its historical development stages, and methods and purposes it is used for by mass media. It also tackles impact on, and significance of advertising to the society who is designed for. The course introduces also types, editing, and design of advertisements for different purposes.
Advertising, which represents one aspect of media activities, makes this course of a particular importance, for it is regarded as an important source of income for the media, as well as its role in moving the wheel of the economy in any country.
The practical part
The course deals with:
1 - studying the public.
2 - Studying the advertising methods used in the institutions.
3 - Studying the objectives of the advertisements at the institutions.
4 - studying samples of advertisements used by competing institutes.
5 - based on the above , studying of the expected impact of the advertisments that will be designed.
